Playtech and Parx Interactive have joined forces to introduce a fresh online gaming application in Michigan, christened Play Gun Lake. The app is fueled by Playtech’s IMS platform and will showcase Playtech’s unique online gambling content.
This marks the inaugural deployment of Playtech’s IMS platform in the United States. The launch signifies the commencement of a strategic alliance between Playtech and Parx Interactive, an agreement unveiled in February. Additional products are slated for release shortly in Michigan, New Jersey, Pennsylvania, Indiana, and other areas.
Parx Casino, the largest gambling establishment in Pennsylvania, will be the first casino in the US to unveil Playtech’s IMS platform. This launch serves as a testament to the strength and capabilities of Playtech’s IMS platform, which furnishes the most comprehensive online back-end solution for all online gambling and sports betting activities.
Playtechs Chief Operating Officer, Shimon Akad, remarked on the announcement, stating, “The introduction of Playtechs iGaming collaboration with Parx Casino marks another crucial achievement in our strategic growth and execution in the United States. The US is a highly developed market, thus it necessitates a technological solution that can provide a top-notch customer experience. We anticipate continuing our association with Parx Casino, providing industry-leading gaming entertainment across numerous states and offerings.”
Matthew Cullen, Senior Vice President of iGaming and Sports at Parx Casino, stated, “We are thrilled to team up with Playtech to introduce our new iGaming application, playgunlake.com, in Michigan, bringing Parx’s success to the Michigan iGaming market. Parx is consistently expanding its offerings, elevating the user experience, and collaborating with Playtechs industry-leading content is particularly thrilling.”
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