Betsson has inked a significant sponsorship agreement with the iconic Argentinian soccer club Boca Juniors. The pact, effective until late 2024, designates Betsson as a primary sponsor of the squad commencing June 29th, 2023. This noteworthy collaboration was formally revealed in an event graced by prominent figures from both entities, including Boca Juniors Chairman Jorge Amor Ameal and Betsson Chief Executive Jesper Svensson.
Supporters will get their initial look at the updated uniforms, prominently displaying the Betsson emblem, when Boca Juniors confronts Monagas in their concluding Copa Libertadores group stage contest on June 29th. The Betsson branding will be highly conspicuous on the forefront of both the men’s and women’s primary team shirts in all national and international tournaments.
“This marks a pivotal moment for Betsson,” remarked Jesper Svensson, underscoring the worldwide renown of Boca Juniors and its celebrated alumni such as Diego Maradona. He stressed how this alliance bolsters Betsson’s dedication to growth within Latin America, aligning with one of the continent’s most influential athletic institutions.
Mirroring this view, Ronni Hartvig, Head Commercial Officer of Betsson Group, deemed the partnership a “landmark achievement”, emphasizing its strategic significance for the company’s footprint in the territory.
This collaboration has the potential to significantly elevate our brand’s visibility, not only within Latin America but also on a global scale. The chance to collaborate with such an iconic organization, boasting a devoted and expansive international fanbase, is truly exceptional.