Sportsbooks and bet365 are joining forces to introduce fixed-odds equine wagering to New Jersey and Colorado. This collaboration is a major development for both entities, as it enables bet365 to enter the expanding American horse racing market while providing BetMakers access to bet365’s extensive clientele.
The agreement spans an initial two years and will involve bet365 utilizing BetMakers’ technology and information to support its fixed-odds horse racing products. Consequently, bet365 patrons in New Jersey can place wagers on horse races at predetermined odds, mirroring their approach to other sporting events. The alliance also encompasses intentions to venture into Colorado, demonstrating their dedication to the US market.
This collaboration holds significance as it signifies a rising trend of fixed-odds wagering within the US horse racing landscape, which has historically depended on pari-mutuel betting. With fixed-odds wagering, bettors are aware of the precise odds at the time of wager placement, potentially enhancing the appeal for a broader audience.
In conclusion, this partnership is mutually beneficial for BetMakers and bet365, and its influence on the trajectory of horse racing wagering in the US will be intriguing to observe.
In a bid to enhance the horse racing wagering experience, particularly in the United Kingdom and Ireland, BetMakers plans to integrate its current platforms with advanced tools. They are incorporating data and pricing mechanisms from Racelab Global, a company they acquired earlier this year. This initiative is part of BetMakers’ strategy to deliver unparalleled service and innovative betting options.
Concurrently, industry leaders bet365 and Playtech have collaborated to introduce a novel live game show titled Super Mega Ultra. This captivating new game is now accessible to players in the UK, Mexico, and Ontario.