The ComeOn Group is broadening its collaboration with Optimove to enhance its innovative sports wagering system.
Having already implemented Optimove’s customer data platform (CDP) Opti-x to deliver tailored experiences across its internet casino brands, ComeOn will now utilize the platform for its exclusive sportsbook as well. This implies that ComeOn will have the capability to provide the same degree of customized experiences to its sports betting clientele as it does to its casino patrons.
This encompasses elements such as individualized content suggestions from the instant a user accesses the website, including any search inquiries they may conduct. The application also monitors customer and event information to enable contextually relevant pop-up notifications.
ComeOn maintains that this extent of personalization is crucial for attracting new customers and retaining current ones. They perceive Optimove as a vital collaborator in assisting them to realize their objectives within the sports betting sector.
These businesses prioritize providing their clients with a highly customized experience, ensuring that everything is effortless and exceptional. Such organizations challenge Optimove to continuously enhance its CRM marketing tactics for the iGaming industry.
A prominent participant in the iGaming sector, ComeOn Group, possesses a collection of 15 brands, featuring well-known names such as Mobilebet, Galaksino, and GetLucky. In the previous November, CEO Juergen Reutter disclosed their goal to dominate the sports wagering market as well.
Furthermore, the iGaming provider recently collaborated with Octoplay to incorporate their internet slot games into their offerings.