A significant affiliate marketing firm, Catena Media, recently acquired a well-known Japanese casino evaluation platform for $5.5 million. This strategic maneuver demonstrates their strong interest in expanding their footprint within the Asian market.
Although the specific website’s identity remains undisclosed, Catena revealed that it is a leading online casino platform in Japan, generating approximately €35,000 (around $38,000) quarterly with a remarkable 80% profit margin.
The transaction comprises an initial payment of $4 million, followed by the remaining $1.5 million in six months. As part of the acquisition agreement, three permanent staff members and four freelance authors from the Japanese platform will join Catena’s team. They will integrate their existing Japanese web addresses with the newly obtained site.
Robert Andersson, Catena’s Chief Executive Officer, expressed enthusiasm about the deal, describing it as “a clear illustration of our dedication to international expansion.” It appears Catena Media is strategically focusing on the Asian market, and this is just the first step.