Acres recently unveiled “Player Budget,” a revolutionary tool for the casino industry. This innovative system examines player expenditure, providing casinos with valuable data to refine marketing strategies and champion responsible gaming practices.
Imagine this: “Player Budget” offers casinos a glimpse into a player’s financial capacity and spending tendencies. This empowers casinos to concentrate their resources on attracting and keeping the most lucrative players.
However, it’s not solely about maximizing revenue. “Player Budget” also functions as a safeguard. It identifies atypical spending behaviors, such as abrupt surges in wagers or gambling duration, potentially signaling a player at risk of developing gambling-related issues.
Noah Acres, a company spokesperson, eloquently summarized it: “American casinos dedicate over 25 billion dollars annually to marketing aimed at slot machine enthusiasts, yet they’ve been depending on antiquated and questionable systems to assess each player’s true value. ‘Player Budget’ transforms the landscape by precisely determining each player’s spending capacity and subsequently furnishing casinos with a strategy to optimize the worth of every single player connection.”
The budgeting platform from Acres utilizes its Foundation hardware to monitor the performance of each slot machine within a casino.
This allows the platform to establish individual spending thresholds for patrons based on their acceptable loss limits per session, generating valuable marketing insights.
In addition to this new system launch, Acres is currently addressing a patent infringement lawsuit initiated by industry leader IGT in November 2023.
Separately, Acres designated David Bain as their new Chief Financial Officer in October 2023 to optimize financial gains for all stakeholders.