The gaming powerhouse Better Collective remains tight-lipped regarding whispers of its potential acquisition of Spotlight Sports.
A recent article in the UK’s Sunday Times indicated that the private equity group Exponent (also the owner of Spotlight) is on the verge of offloading the company for a hefty £500 million. The publication suggested that Better Collective is the leading contender to acquire the sports media entity. Better Collective opted not to address the report, dismissing it as “market conjecture.”
Rumors began circulating in November 2021 when whispers emerged of Exponent engaging with investment firms regarding the sale of Spotlight. Subsequently, speculation arose that Exponent had selected PJT Partners to oversee the sale.
However, when approached for a statement by iGaming Business, Better Collective chose to remain guarded. Their response: “The article is purely speculative, and considering our established M&A approach and past dealings, it’s unsurprising that our name surfaces amidst rumors of industry sales.
“We refrain from commenting on or engaging in speculation.”
Headquartered in Copenhagen but publicly traded on the Stockholm Stock Exchange, Better Collective currently boasts a valuation of nearly SEK 8 billion (roughly $799 million).
The company possesses a portfolio of wagering guidance websites, encompassing prominent names such as Bettingexpert.com, Irishracing.com, and SmartBet.
A prominent sports wagering media organization, Better Collective, notably increased its American footprint in the previous year through the purchase of Action Network and RotoGrinders. The incorporation of Spotlight Sports is projected to further strengthen their standing within the US market and propel expansion in crucial sectors.
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