B90 Holdings, a digital gaming and wagering corporation, is aggressively pursuing expansion into fresh territories. They’ve inked a deal to purchase Emwys AB, a Swedish digital marketing agency specializing in the profitable “cost-per-click” advertising method. Emwys, renowned for its proven success, is appraised at €3.6 million (roughly $4 million). B90’s Executive Chairman, Ronny Breivik, expresses great enthusiasm for the transaction, characterizing it as a “substantial enlargement” for the enterprise. He contends that Emwys’ proficiency will propel considerable revenue increases for B90. This purchase represents the initial phase in B90’s ambitious “acquire and develop” approach. In essence, B90 is bolstering its current digital marketing branch, which collaborates with internet casinos (such as their primary associate, Oddsen) to enhance their operations.
Nu, a Norway-based online community and platform, sought rapid expansion through strategic buyouts and new ventures. They considered collaborating with companies in their sector needing assistance with logistics and delivery.
Separately, XLMedia opted to divest three of its continental gambling brands for a sum of $4 million.