A global lottery powerhouse, Allwyn, has formed a strategic alliance with IWG, a top provider of instant-win games. Allwyn will obtain a 70% ownership in IWG, strengthening its dedication to enriching its content offerings and broadening its presence in the rapidly expanding online instant-win gaming market.
This collaboration capitalizes on IWG’s robust foothold in North America, a crucial lottery market, and its proficiency in crafting captivating and cutting-edge instant-win games. Allwyn will collaborate closely with IWG’s originators, Rhydian Fisher and Simon Bucknall, to investigate novel prospects and propel innovation within the online instant-win gaming realm.
Stepan Dlouhy, Allwyn’s Chief Information Officer, conveyed excitement regarding the alliance, stressing its capacity to elevate the player experience across Allwyn’s global markets. Rhydian Fisher, IWG’s Chief Executive Officer, echoed this sentiment, underscoring the significance of Allwyn’s profound comprehension of the lottery sector. He anticipates this joint effort will not only advantage current associates but also unlock new avenues for IWG’s remarkable game collection.
The prominent Irish lottery corporation, Allwyn, is poised to purchase a controlling 70% interest in IWG, a premier instant win game developer. The transaction, anticipated to finalize in the second half of 2024, will be fully funded by Allwyn, demonstrating their robust financial standing.
This calculated maneuver follows a series of significant triumphs for Allwyn. They not only obtained the highly sought-after fourth National Lottery permit in the UK, but also collaborated with BCLC to introduce their well-received “Set for Life” game on the PlayNow.com platform in October 2023. This procurement further cements Allwyn’s status as a worldwide lottery leader.