The French football club, AS Monaco, is pulling out all the stops to attract supporters from Japan. They’ve recently teamed up with the internet gaming platform Casino Secret to increase their visibility in the country. This strategic move follows closely on the heels of signing star player Takumi Minamino from Japan and creating a dedicated Japanese Twitter account – a clear indication of their commitment to engaging with Japanese fans.
Jean-Emmanuel de Witt, the club’s Chief Executive Officer, recognizes a golden opportunity when it presents itself. With Minamino now part of the team, AS Monaco’s popularity in Japan is experiencing a surge. The collaboration with Casino Secret aims to leverage this newfound enthusiasm and convert Japanese admirers into devoted followers.
The agreement will position Casino Secret as AS Monaco’s official online gaming associate in Japan for the upcoming two seasons. Anticipate a wave of captivating digital marketing initiatives and unique content specifically designed to resonate with Japanese demographics.
Casino Secret is already a familiar name in the Japanese market. Since its introduction in 2018, the platform has witnessed remarkable expansion and garnered numerous accolades based on player feedback. This partnership is mutually beneficial – AS Monaco gains access to a fervent supporter base, while Casino Secret aligns itself with a team experiencing a period of growth and success.
Collaborating with renowned figures in football has been a natural progression for us, considering our position as a top Japanese game creator. Joining forces with a globally celebrated team like AS Monaco seems like the ideal subsequent move!”