The United Kingdom administration is increasing its endeavors to safeguard youths from the hazards of wagering. Fresh legislation will make it more challenging for social networking sites and webpages to display gambling promotions, particularly those aimed at younger viewers. This action is part of a broader strategy to reduce illicit online marketing, including establishing a new unit to elevate industry benchmarks.
The Betting and Gaming Council (BGC), a leading industry organization, has embraced these steps. Michael Dugher, the BGC’s CEO, stressed the significance of protecting children and adolescents from gambling advertisements and commended the government for taking decisive steps in this domain. He noted that the BGC had previously advocated for such measures, acknowledging the pressing need for reform.
A notable change already enacted by the BGC forbids football teams from directly advertising betting odds and websites on their social media platforms, recognizing the popularity of these channels among young demographics.