B90 Holdings, a digital sports wagering and gaming platform, is undertaking a strategic initiative to broaden its market presence. The firm has inked a conclusive agreement to purchase Emwys AB, a Swedish digital gaming promotional firm. Emwys excels in results-driven marketing, specifically in the profitable “cost-per-click” method.
This procurement is substantial for B90, signifying a pivotal move in their “acquire and develop” expansion strategy. By integrating Emwys’ proficiency internally, B90 seeks to considerably elevate its earnings. Although the company will maintain its current marketing endeavors, this acquisition furnishes a demonstrated and adaptable route for swift expansion.
The transaction, appraised at €3.6 million (roughly $4 million), is projected to finalize by September 1, 2023. This acquisition bolsters B90 Holding’s internet marketing department, which presently primarily backs its leading brand, Oddsen.
A Scandinavian digital platform, nu.com, aims to achieve swift growth. Their strategy centers on targeted purchases and collaborative partnerships within their sector. A comparable organization, XLMedia, recently divested itself of three European casino holdings for $4 million, illustrating the potential financial rewards present in this market segment.