The celebrated French football organization, AS Monaco, is strategically targeting the Japanese market by joining forces with the digital gaming platform, Casino Secret. This collaboration holds particular weight considering the recent acquisition of Japanese football standout Takumi Minamino and the club’s endeavors to connect with Japanese supporters through a dedicated Japanese Twitter profile.
Jean-Emmanuel de Witt, Chief Executive Officer of AS Monaco, emphasized the club’s expanding footprint in Japan and the strategic significance of this alliance. He conveyed enthusiasm for working alongside Casino Secret to generate exclusive content customized for Japanese enthusiasts.
The two-year pact designates Casino Secret as the “Official Online Gaming Partner” within Japan. Both groups will team up on digital marketing initiatives and impactful content specifically crafted to appeal to the Japanese demographic.
Nadir Ounissi, originator and Chief Executive Officer of Casino Secret, stressed the brand’s remarkable expansion in Japan since its 2018 inception, highlighting its recognition among the gaming populace and the accolades it has garnered.
Partnering with AS Monaco, a globally celebrated force in soccer, appears to be an intuitive progression. We’ve joined forces with other major entities in athletics previously, and as Japan’s leading internet gaming enterprise, we’re perpetually seeking engaging new avenues to engage with supporters.”