A prominent sports wagering media organization, Better Collective, is significantly expanding its presence in Latin America through the purchase of Torcedores.com, a well-known Brazilian sports media outlet. This strategic move will instantly establish Better Collective as a dominant force within the Brazilian sports media landscape.
Although the financial specifics of the agreement have not been made public, Better Collective has confirmed that the acquisition will be funded entirely in cash and will not impact their financial projections. In essence, they possessed the necessary funds and anticipate this acquisition to be highly profitable.
Simon Hovmand-Stilling, the CEO of Better Collective South America, expressed enthusiasm about the deal, stating that Torcedores.com will enhance Better Collective’s appeal to prospective collaborators due to their expanded reach within the Brazilian market. He further emphasized that South America, particularly Brazil, represents a crucial region for Better Collective’s expansion plans and aligns perfectly with their ambition of becoming the world’s premier digital sports media conglomerate.
Brazil is widely regarded as a market with immense growth potential for Better Collective. The company intends to leverage the same successful strategies employed in the European and North American markets to establish a leading position within the Brazilian sports media sector as well.
This dovetails flawlessly with our strategic vision.”
Recently, Gambling Insider had a conversation with Jesper Søgaard, Chief Executive Officer of Better Collective, to delve into the company’s second-quarter fiscal performance and their outlook on the vibrant Brazilian marketplace.