Frances gaming regulatory agency, the ANJ, has initiated a public dialogue concerning the promotional tactics employed by wagering firms. This action follows what the ANJ deemed “exaggerations witnessed in the marketing communications of sports betting providers” during the UEFA Euro 2020 soccer competition.
These immoderations encompassed aiming at a youthful demographic and implying that generating income from gambling is effortless. A poll executed in July 2021 indicated that over 50% of French grown-ups sensed an overabundance of sports betting advertisements, and a striking 80% held the belief that these promotions could be habit-forming.
As other European nations are already enacting measures to curtail such marketing, the ANJ aspires to collect extensive feedback on how to oversee gambling promotions, especially those related to athletics. This two-month discussion seeks to comprehend public opinion regarding these advertisements and their potential hazards, ultimately assisting the ANJ in identifying effective mechanisms to better manage the industry’s promotional activities.
Frances regulatory body for gaming, the ANJ, is initiating a period of open dialogue to explore methods for enhancing the protection of gambling’s “leisure” facet, especially for younger demographics and at-risk populations. This will encompass digital questionnaires, open forums, and discussions with sector experts.
The head of the ANJ, Isabelle Falque-Pierrotin, highlighted the significance of public engagement, noting that this endeavor aims to reassess the existing French gaming framework and investigate potential modifications to promotional strategies.
The consultation seeks to collect varied viewpoints on the connection between the marketing of gambling and responsible gaming practices. The ANJ will utilize this input to put forth well-rounded and impactful suggestions that find common ground with all parties involved.